FAQ
Do we offer guaranteed positioning placement?
Is there a size limit on an ad I buy?
What is a column inch?
What color options do I have?
What benefits are there for me to advertise in a Special Section?
What kind of time commitment will placing an ad require of me?
Can I change my ad for each insertion?
What forms of payments do you accept?
What advertising options do I have, other than running an ad in the newspaper?
Can I use trade outs for payment?
Can I be billed for my ad?
Are there any discounts I can receive?
How often do you publish?
What are your advertising deadlines?
Do we offer guaranteed positioning placement?
Yes, we do. For an additional 25% premium on the price of the ad, we can guarantee your ad’s position in the Skiff.
Is there a size limit on an ad I buy?
Yes. The smallest ad size The Skiff offers is a 1 column inch x 3 inches (or 3 column inch x 1 inch). The largest ad we offer is the center spread, which is a 21 column inches x 12 inches.
Column inches differ from actual measurements. Below are the measurements for each column inch size:
1 column = 1.64 inches
2 column = 3.39 inches
3 column = 5.14 inches
4 column = 6.89 inches
5 column = 8.64 inches
6 column = 10.39 inches
The Skiff offers three color options: full color, spot color, and black & white.
- Full color is $295 per ad, in addition to the cost of the ad
- Spot color is $95 per ad, in addition to the cost of the ad
- Black & white is no additional charge
What benefits are there for me to advertise in a Special Section?
The Skiff runs eight Special Sections each semester, and each is themed for a particular TCU event or time of year. We aim to target specific campus and seasonal events that generate a lot of interest among our students. Advertisers only pay $60 for full color in a special section, as opposed to the standard $295 for color, in addition to the cost of your ad.
What kind of time commitment will placing an ad require of me?
Almost none! We have a full staff of account executives who will personally work with you on your advertising campaign, and we have a full staff of advertising designers who will design your ad at no additional cost.
Can I change my ad for each insertion?
Definitely! We can run a different ad each time at no additional cost.
What forms of payments do you accept?
We accept cash, checks and all major credit cards.
What advertising options do I have other than running an ad in the newspaper?
We offer online advertising on tcu360.com, in our student magazine, IMAGE, and on air radio advertising with KTCU. Your account executive can provide you with all the pricing information for other media platforms. We also offer front-page sticky notes, free-standing inserts, puzzle sponsorships, and classifieds.
Can I use trade outs for payment?
No. Our bylaws forbid us from accepting trades or bartering.
Yes. Your account executive can provide you with a credit application. Allow 10 days for processing of credit applications. All ads must be paid in advance until credit billing is approved. We will bill you on a monthly cycle. We do, however, ask that first time advertisers pay up front.
Are there any discounts I can receive?
Yes. The Skiff offers discounts for frequency and volume purchases. Your account executive can explain each discount in detail with you. Only one discount can apply toward each purchase.
We publish Tuesday through Friday during the academic school year.
What are your advertising deadlines?
Signed insertion orders are due four days prior to publication date. Final graphic approval is due by 11:00 AM two days before print.